In working with My China Opportunity and Laji Couture, I have learned much about the use of social media in a business context. To me, Facebook and Twitter used to be just a tool to connect and socialize with friends. However, upon working with the My China Opportunity’s Facebook page, posting blog posts and sharing interesting discoveries about China, I noticed how properly maintained social media is crucial to a business today. Just last week, we gained about 40 likes on our page, and the number of people our page reached skyrocketed from a mere two hundred to three thousand. I began adding pictures and interactive polls to my posts, and, of course, more people responded to my content. I learned that the quality of a company’s posts can easily attract prospect customers or expand the company’s network; hence, it is a very powerful tool for companies to utilize.

Being in Beijing, Facebook and Twitter are not accessible without the use of a VPN. However, weibo (Chinese micro blogging site) and renren, (Chinese version of Facebook) are huge social media sites on the rise in China. In working with Laji Couture, I had the opportunity to use these social media sites. They are very simple to use and in just a few days, I found more than a hundred people interested in our event. By using social media, you can easily share content on the internet, showcase what you can offer, and find new connections.

Help expand our facebook page by liking us at http://www.facebook.com/MCOinternships!

- Marcus Wei

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